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Our client is a well-established bakery business, specialising in American-style baked goods such as muffins, brownies and flapjacks. In addition to the standard products, the business has diversified into the ever-increasing free-from food market, having developed a wide variety of free-from goods suitable for those avoiding gluten, egg, lactose and sugar. This area of the business has been highly successful attracting major airline catering companies and supermarkets, and now accounts for 80% of turnover.
Potential benefits to the acquirer:
• Well established brand with an excellent reputation for service and quality
• Large cross-section appeal including children, elderly, diabetics and coeliac sufferers
• Agile business which has the flexibility to supply a broad range of clients
• Strong reputation extends beyond the UK with 60% turnover from European exports
• A trusted business with 100% onsite production and quality control
• Innovative new products constantly in development
• Clearly defined routes for growth through additional product ranges and geographical expansion
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